How to be Recognised
You shouldn’t have to apply for a job. You shouldn’t really have to apply. If you are as good as you say you are then why arent people beating a path to you door. Start and publish a great project you...
View ArticleStop Trying to Please Everyone
Marketing is essentially the story that you tell. You cant hope to tell a story that everyone will like or even want to hear. Strategy is about choosing what you wont do. For me over the years, like...
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Two Great Examples
Reading the business pages of the newspapers this week. Two great examples leapt out. JB Hi-Fi are making more money than ever in what is typically a down market for retailers. Selling consumer...
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Marketing = Design = Innovation
Peter Drucker famously said that there are only two aspects to business, marketing and innovation. Right now, during this recession, there must be a total focus on marketing. McGraw Hill carried out a...
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Cut the Fat Not the Meat
It might seem natural to curt spending on advertising during a recession, but it would be madness. McGraw Hill carried out two studies: Advertising during a recession creates 132% more 5-year sales...
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Know Your Market – the Need for External Information
In order to understand your market you need information. Information of many kinds: You need to know what’s happening in your market if you are to find new opportunities. In order to develop a...
View ArticleWhat’s the point of PowerPoint?
Over at the Catallaxy Files Judith Sloan quotes an article in the Business Section of The Australian about the poor use of PowerPoint in board meetings. I’m a consultant. I know PowerPoint well. And...
View ArticleWhat is social media good for anyway?
Buyers don’t use twitter to find high-end consultants to design and implement tailored solutions for their businesses. If I had a dollar for every social media expert – with something to sell – says...
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Marketing and Innovation in a Recession
Marketing and innovation are essential during recessionary periods of you are to maintain sales and turnover. By focusing their marketing and innovation on the design features their customers wanted,...
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This Week’s Best of the Rest
As you can imagine, I spend a fair amount of time keeping up with changes and challenges faced by industry and business. So I’m constantly on the lookout for information and news that may impact...
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